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Target Audience - Class Brainstorm
Audience Research - Video Interviews
Survey Monkey
Below are the results I got from a survey I shared on social media platforms regarding horror films.
Majority of people who answered my survey were females.
Most of these people were aged 16-19; close to the target audience of 16-30 years olds.
People were fairly regular in consuming films of the horror genre. It was expected to have people watch films more often than when horror films out meaning many people had a great interest in films.
Many people liked the idea of a supernatural film with gothic second most popular followed by gore. I found out people liked a less extreme subgenre of horror than those with explicit clips like gore. Due to the age group, not many liked an animated horror film. One person never watched films so they could not chose an option except for other.
Most liked it when there was a twist in the ending of a horror film. I expected to see more liking an original plot however some have commented that an original plot sometimes meant to them a less popular style of film; some that might be eccentric.
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