Website Analysis + Social Media Use - NERVE

                                                             http://www.playnerve.com/

Prior to entering the website, a neon sign of an eye appears saying 100% underneath. Automatically, I am getting a sense of the film's theme as technicolored with a bit of mystery to make the whole movie intriguing to audiences targeting those looking for an exciting film; even more so that this is a thriller. The same colour scheme is applied throughout for the texts and lighting for each scene in the movie.

The movie's poster appears at the top making it recognisable from other public places it appears in such as buses, train stations and bus stops. Film posters, movie stills and the storyline follow to introduce the film. Embedded on the website are gifs which are short-time moving images that repeat from the film and phrases from the film inviting the audience to join them such as "We dare you". Other enticing phrases include "You can be famous" and "Play to survive".

From the top of the page to the bottom, icons of social media websites are linked to their official accounts. The use of social media is powerful in reminding the audience and fans of the film that the movie is out in the cinemas. The inside veiw of movie posters, stills and soundtracks invite the public to be intrigued and teased even before release; sales are already predicted to be successful when many people visit the website and many people follow the accounts on social media. This shows that there is already an interest in watching the film within the public. The behind the scenes visuals make the audience feel like they have known the film for a long time which helps in the build of anticipation until the film comes out.