Poster Analysis 1 - Project Almanac

Project Almanac's poster uses mainly blue, grey, metalic silver and gold to connote that it is a futuristic, sci-fi and action film. There is a group of teenagers huddled amongst each other with light in between and light all around the floor that catches our eye. It is only explthe ained in the trailer that they in fact use a time travel machine which explains the picture. This is however hinted in the tagline "Today is better the second time round.".

A background of a city skyline at night compliments the colour scheme and adds a sense of mystery as it is dark and not mich can be seen pass the teenagers. They seem to all be wearing the typical attire of any other person with jeans, trainers and shorts; however, one of them has a back pack which suggest adventure as he wouldn't need to pack much if the dilemma of the film was quick to overcome.

I think that this poster is aimed for those who enjoy adventurous films against the backdrop of sci-fi. The movie poster does well to refer to the genres using the colour scheme and its features. The USP is that the group of friends discover a time machone and they use it to go back in the past to change small things for the better of them only; this causes the problem in that they change other things for the worst the rest.